A Ballerina Begins Her Dance. But Once The Horse Does THIS, I Can’t Get Enough

A Ballerina Begins Her Dance. But Once The Horse Does THIS, I Can’t Get Enough

In Fall 2012, a short film titled Instinct of Color highlighted four different colors of nail polish by brand OPI. It is one of the most amazing commercials I’ve ever watched.
OPI worked with ad agency DAN Paris, and together, they created something artistically brilliant. Suzi Weiss-Fischmann, OPI’s Executive Vice President and Artistic Director, stated, “Today, nail color can convey feelings and emotions, expressing on the outside what the wearer is feeling on the inside. In this short film, four women communicate through dance and color. With a trained Thoroughbred who could replicate the dancers’ moves with very little digital enhancement, we were able to capture the unique, energetic and creative culture that epitomizes the OPI brand.”
The star of this commercial is a gorgeous horse named Lady In Black. She’s a thoroughbred that was trained by French equestrian stunt trainer Mario Luraschi. Many of the moves that you see Lady In Black doing are indeed authentic, but there are some moves that were enhanced thanks to skilled digital artists.
According to OPI’s website: “We animated, rendered and tracked 3-D legs into many of the shots showing the horse making a series of complicated dance moves. The goal was to have a seamless photorealistic look to both animation and render. The 3-D model was painstakingly matched to that of the real horse, which was then followed by our talented team of animators that worked to replicate realistic movements based on the footage of the original horse.”
Whether or not this is an animation, the commercial is one of the best commercials and beauty ads, ever. It’s a masterpiece.
Watch Instinct of Color below.
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